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Keywords: Product development
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Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2026) 22 (1): 217–225.
Published: 18 June 2025
.... The associative network tool was used to map customer insights and guide product development strategies. Case overview/synopsis This case explores Lyfe’s Lemonade, a small, veteran-owned business in Fayetteville, North Carolina, specializing in nonalcoholic beverages. In 2024, the business faced a critical...
Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2021) 17 (1): 117–145.
Published: 20 April 2021
... Management Software, a data handling software for the R&D process followed by seed enterprises in India. The founders had spent over US$75,000 on the product development on which they had been working for more than one year. Two of the founders had given up their full-time jobs to work dedicatedly...
