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Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2017) 13 (3): 360–376.
Published: 02 May 2017
...Henrique Pacheco; Angela da Rocha; Jorge Ferreira da Silva Synopsis The case describes the efforts of a small Brazilian publishing house to export its products to foreign markets. In fact, after several years of losses, the firm has undergone substantial restructuring and hired a new CEO, reaching...
