... a WhatsApp-based errand service to a capitalized technology platform, its transition to quick commerce, the competitive environment including Porter and Swiggy Genie, and the challenges of scaling in a saturated market. Complexity academic level This case is appropriate for courses in Strategic...

... to triangulate facts and information. Case overview/synopsis On August 6, 2024, Zomato Ltd.’s [1] CEO, Deepinder Goyal, came across rival Flipkart’s [2] official press release about the launch of “Minutes,” its quick commerce offering of less than 15 min of grocery delivery. Flipkart had announced...