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Keywords: Reputation management
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Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2025) 21 (6): 1522–1549.
Published: 06 March 2025
.... Research methodology This case is written on the basis of available secondary data sources including news articles, book chapters, video (YouTube) interviews, research papers and industry reports. Taylor Swift Entrepreneurship Strategy Marketing Brand management Consumer behaviour Reputation...
