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Keywords: Ride hailing market
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Case Studies
Case Provider:
The CASE Journal
The CASE Journal 1–6.
Published: 12 February 2026
... Limited 2025 Emerald Publishing Limited Licensed re-use rights only First-mover advantage Startup strategy Platform economy Ride hailing market Tootle, launched in 2017, was Nepal’s first motorcycle ridesharing platform (NepaliSansar, 2018). It connected daily commuters with riders...
