Keywords: Scaling
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Case Studies
Case Provider: The CASE Journal
The CASE Journal (2025) 21 (4): 763–790.
Published: 25 November 2024
... in response to the COVID-19 pandemic. This exponential growth has attracted significant investment, with leading players scaling rapidly across geographies. It is a fast-growing market that encompasses various models like online takeout, restaurant-to-consumer delivery and platform-to-consumer delivery...

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