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Keywords: Segmentation and targeting
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Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2021) 17 (3): 320–332.
Published: 29 June 2021
...Anthony Furnelli Theoretical basis This compact case study uses the marketing mix (product, price, place and promotion) and customer segmentation/targeting as theoretical platforms for the Amazon Go business concept. It reinforces the idea that these are important aspects in developing...
