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Keywords: Skimming pricing
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Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2024) 20 (1): 81–92.
Published: 08 June 2023
... new subscribers in India. Netflix was caught between the rock and the hard place in its pursuit to achieve its target of achieving 100 million subscribers from India versus continuing its skimming-pricing strategy. This case highlights the compound challenges of low household income in India and high...
