... Strategic management Small business Diversification strategy In March 2025, Archita Roy, founder and owner of Kanup Hatchery in Amtali, Tripura, confronted a strategic decision that would determine the future direction of her enterprise. After nearly three decades of building one of the state’s...

... the case suitable for courses such as Strategic Management, Services Marketing, Hospitality and Tourism Management, Small Business Strategy and Entrepreneurship in Emerging Markets. The case is best positioned in the middle or second half of the course, when students have already been introduced to core...

... that comprised Classy Styles’ production process were: Fabric production Fabric cutting Sewing of cut fabric into apparel pieces Packaging and delivery of final product. Overseas production Small business Outsourcing Fashion Founder’s syndrome Women's fashion It had been...

... association, and information about the national economic environment from newspaper articles and library resources. Relevant courses and levels This case is suitable for senior-level undergraduate students in a capstone business course, and graduate students in small business management and family...