... and control, small business management or entrepreneurship in emerging and international contexts. Corresponding author Chinomso Nwagboso chinomso.nwagboso@ntu.ac.uk Disclaimer. This case is intended to be used as the basis for class discussion rather than to illustrate either effective...

... Entrepreneurial skills Mentoring Small businesses Venture capital The Catalyst Center at St. Peter’s Business School (SPBS) was established in 2018 in Bangalore, India, with the vision of fostering entrepreneurial spirit and innovation among students. George Patrick, who had been an alumnus of SPBS...

... Limited 2025 Emerald Publishing Limited Licensed re-use rights only Strategy Marketing strategy Small businesses Entrepreneurship Consumer behaviour Food marketing Neuromarketing Antioquia, one of Colombia’s 32 departments (states), is home to Medellín, the country’s second-largest...

... food marketing, small business strategies and customer insight analysis. Disclaimer. This case is intended to be used as the basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. The case was compiled from published sources...

..., marketing in emerging markets, family and small business marketing and global marketing. It covers topics including marketing strategy and tactics, new product development, segmentation, targeting, positioning, strategic marketing management, family businesses and emerging markets. Sarah Lee can...

... 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Entrepreneurial skills Entrepreneurship Environmental issues Ideas generation Business formation Small businesses Creativity Sustainability It was 6.00 p.m. on the 31^st of May...

..., they had a total revenue of $10,000,000. The Washington location was the strongest, with three locations generating a total of $7,000,000. © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Strategic management Marketing strategy Small businesses...

... as strategies for navigating associated challenges. © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Entrepreneurship Entrepreneurial skills Job satisfaction Small businesses Failure Dark sides Mental health Faith In 2015, Amazon opened its...

... interactions between influencers and businesses, emphasizing secure payment processing, messaging and feedback features. The narrative underscores the intricate connection between influencer marketing and the return on investment for small businesses, recognizing the challenge of decoding tangible financial...

... achievements but also because he was a winner against all odds (e.g. he was blind in one eye). Global marketing planning Small businesses Sales management Food “Anybody can make tequila; building brand equity takes years”. (Eduardo Orendain) Tequila Arette^® was born out...