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Keywords: Sponsorship
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Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2022) 18 (5): 745–756.
Published: 13 June 2022
... King can be contacted at: skylerking@weber.edu © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Corporate social responsibility Cause-related marketing Marketing strategy Sponsorship Software In 2002, Scott Smith was diagnosed...
