... ”, available at: www.businessresearchinsights.com/market-repo Elhariri , Y. , Abdalsamad , T. and Elkiki , A. (2021), “ Foreseeing the future of the sports championships sector after the Covid-19 pandemic ”, Journal of Applied Sports Science , Vol. 11 No. 2 , pp. 7 - 13 , doi...

...Irina Surdu; Giulio Nardella Research methodology The data used to present this case was collected from secondary data sources. These sources included media reports associated with Michael Jordan and his trajectory since entering the sport, as well as specific information published about his time...

... level of this case can vary depending on the specific course or program in which it is being used. It is suitable for graduate levels in various fields such as leadership studies, sports management, organizational behavior, cultural studies, or international business. The case provides a comprehensive...

... the concepts of brand in courses such as brand management, marketing management and sports marketing to both undergraduate and postgraduate classes of business management. This case can also be used in various executive programs and in customized short-term courses. Anagha Shukre can be contacted...