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Keywords: Sports marketing
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Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2022) 18 (4): 582–601.
Published: 27 April 2022
... the concepts of brand in courses such as brand management, marketing management and sports marketing to both undergraduate and postgraduate classes of business management. This case can also be used in various executive programs and in customized short-term courses. Anagha Shukre can be contacted...
