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Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2020) 16 (4): 497–512.
Published: 08 July 2020
... Store image Store environment Brand building Repositioning Automobile “NEXA is for a well-traveled consumer who is digitally savvy, updated and seeks a world-class experience while buying a car. After research, we found that Maruti’s popular retail channel is not equipped for it and hence...
