... Limited 2026 Emerald Publishing Limited Licensed re-use rights only Marketing strategy Entrepreneurship Corporate growth Brand management Consumer behavior Kenyan wines Californian wines Supply chain management Experiential consumption Wine industry The last few patrons filed out...

.... The case was quite suitable for the participants of executive education who were working in the areas of logistics, pharma, healthcare and retail. It will be placed under operations strategy, supply chain management, emerging markets strategy, franchising and retail operations and sustainable business...

... handling of a management situation. The case was compiled from published sources. © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Blue ocean strategy Market-creating strategy Quick commerce E-commerce Supply chain management Efficiency...

... and entrepreneurship to aid students in comprehending the principles of global sourcing, offshoring and supply chain management. The mission statement of NewGen Surgical stated: Our mission is to help our customers deliver quality and cost-effective care while at the same time preserving and protecting...

... undergraduate and masters. Majors: Management; technology & innovation management; environmental science; science, technology & society; supply chain management; business ethics. Courses: Strategic management (social issues in management, strategic management, technological innovation); technology...

... 4.0 to guard against future supply chain disruptions. Complexity academic level Instructors can use this case in operations and supply chain management classes at the undergraduate and graduate levels. The focus of the case aligns with discussions of supply chain management and Industry 4.0...

... or graduate-level courses in operations management, supply chain management, or logistics. Theoretical bases The theoretical bases adopted in this paper are supply chain management, information technology, operations management, and process improvement methodologies such as Six Sigma and Lean...

... methodology This case is a field researched case. The research team met with Teradyne’s division president and top management team, and was given access to the documents including customer feedback. Relevant courses and levels Graduate or undergraduate: operations management, supply chain management...