.... Yuri Taira can be contacted at: yuri_taira@sfu.ca © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Marketing Branding Strategy Brand management Brand image Brand extension Textiles In January 2009, Yukihiro Katsuta, UNIQLO’s head...

... for the case was collected through interviews with the protagonist Ms Kalpana Anand. Case overview/synopsis Although women are capable of writing their own destiny regardless of what they are and where they come from, Kalpana Anand, the Executive Director of Avaneetha Textiles, believes that education...