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Keywords: USP
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Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2023) 19 (2): 314–327.
Published: 07 February 2023
... Publishing Limited Licensed re-use rights only Positioning Brand Competition USP Competitive strategy The contribution of natural water to the bottled water industry has been much lesser than the other water forms because customers see do not much value added by the company except putting...
