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Keywords: Vertical integration
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Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2021) 17 (6): 754–783.
Published: 21 August 2021
...Christopher Curtis Winchester; Erin Pleggenkuhle-Miles; Andrea Erin Bass Theoretical basis The theoretical basis for this case is a focus on vertical integration, first-mover advantage and competitive dynamics. Vertical integration is based on Williamson’s (1979) theory of transaction-cost...
