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Samaneh Abidi was a woman immigrant and entrepreneur in the skincare and cosmetics business. She first started a mobile aesthetics service in response to organic demand for her services triggered by her Instagram postings and clients from former positions she held in skincare and cosmetics. The small business was also started out of necessity following the closure of the clinic where she worked during the COVID-19 pandemic. It was the first quarter of 2023, and she operated Sama Holistic Skincare out of a room in her home. As a relatively new Canadian from Iran, she attracted a clientele who were...
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