Instruction Manual: Wandi cravings on wheels: Wande’s food truck project

This case follows Wande, a Nigerian entrepreneur and founder of Wandi Cravings, as she seeks to expand her brand into the UK through a food van in Leicester. Having grown her business in Lagos through instinct, networks and persistence, Wande now confronts a very different environment – one defined by regulation, limited capital and new consumer expectations. The food van appears to be the most viable entry point: mobile, flexible and relatively low-cost. Yet once the decision is made, Wande realises that her idea remains hazy and unstructured. The narrative highlights the challenges of defining a project without formal...