Teaching Note: Carbon & Whale: eliminating plastic waste through circular innovation Available to Purchase

Siddharth, along with Professor Sooraj Verma and Alvin George, founded Carbon & Whale (C&W), a cleantech start-up, in 2022 with a mission to convert plastic waste into valuable products. In two years, the company has prevented 10,000 kg of plastic waste from polluting landfills and oceans. Their products were born of circular innovation, with an extreme vision of transforming discarded plastic into functional furniture that could last 15–20 years. They manufactured interlocking tiles and benches through in-depth research into plastic conversion technology, but little did they realise how challenging it would be to sell their products to end users. They...