Teaching Note: Phot1 Energy Private Limited: growing a sustainable battery business in an emerging economy

Adil Khan is based at the Department of Marketing, Jaipuria Institute of Management, Lucknow, India. Adil Khan is an assistant professor of marketing at Jaipuria Institute of Management, Lucknow, India. He holds a PhD from Aligarh Muslim University. His research focuses on various aspects of consumer behaviour. He is a prolific researcher and case writer with publications in peer-reviewed journals from esteemed publishers such as Emerald, Sage, Springer, Taylor & Francis, IGI Global and Ivey Publishing.

Tripti Dhote is based at Symbiosis Institute of Digital and Telecom Management (SIDTM), Symbiosis International (Deemed University), Pune, India. Tripti Dhote is an assistant professor at Symbiosis International University (Deemed University). Her expertise and research focus on branding, consumer behaviour and integrated marketing communication. She has published research on topics including digital entertainment, AI's impact on consumer perception and celebrity social media engagement. Her work contributes to understanding contemporary marketing dynamics.

Saikat Gochhait is based at Symbiosis Institute of Digital and Telecom Management (SIDTM), Symbiosis International (Deemed University), Pune, India. Saikat Gochhait is an accomplished academic and researcher in marketing, entrepreneurship, IT, AI and health care technology. He has over 15 years of teaching experience. He earned a PhD in Marketing from Sambalpur University, India. He did Post Doctoral fellowships in Spain and Taiwan.

Mohammad Rishad Faridi is based at the Department of Marketing, College of Business Administration, Prince Sattam bin Abdulaziz University, Al-Kharj, Saudi Arabia. Mohammad Rishad Faridi PhD, presently working at Prince Sattam Bin Abdulaziz University, Al Kharj, Saudi Arabia, in the capacity of faculty in the College of Business Administration and coordinator of all development activities for faculty members as well as of students. He has a PhD in consumer behaviour, an MBA and is a graduate of a certificate course in supply chain from Toronto, Canada.