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Koehler Propane was a small, family owned propane dealer. They were located a rural area in northeastern United States, which was segmented by lakes and national forests. These geographic characteristics created small population centers approximately 15-30 miles apart and shaped competitive patterns among fuel dealers. The propane and heating oil dealer industry was generally considered to be in the declining phase of its life cycle. It was characterized by high fluctuations in revenue due to uncertainty in energy prices and weather, high fixed-assets requirement and regulations by both federal and state agencies. Competition was high, both nationally and in the...