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Case Study| January 20 2017

Problems in Pricing* Available to Purchase

Phillip E. Pfeifer;
Phillip E. Pfeifer
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Paul W. Farris
Paul W. Farris
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Author & Article Information

This case was prepared by Phillip E. Pfeifer, Richard S. Reynolds Professor of Business Administration, and Paul W. Farris, and Landmark Communications Professor of Business Administration. It was written as a basis for class discussion rather than to illustrate effective or ineffective handling of an administrative situation.

Online ISSN: 1111-111X
Print ISSN: 1111-111X
Copyright © 1994 by the University of Virginia Darden School Foundation, Charlottesville, VA. All rights reserved.
1994
University of Virginia Darden School Foundation
Licensed re-use rights only. To order copies, send an e-mail to sales@dardenbusinesspublishing.com. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of the Darden School Foundation.
Teaching Notes 1–3.
Connected Content
Teaching Notes: Problems in Pricing*

See also

Five carefully constructed problems illustrate the concepts of second-market discounting, price skimming, limit pricing, random discounting, premium pricing, and bundling.

Keywords:
price discrimination second-market discounting, price skimming, limit pricing, random discounting, premium pricing, bundling
Copyright © 1994 by the University of Virginia Darden School Foundation, Charlottesville, VA. All rights reserved.
1994
University of Virginia Darden School Foundation
Licensed re-use rights only. To order copies, send an e-mail to sales@dardenbusinesspublishing.com. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of the Darden School Foundation.
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Suggested Reading

Problems in Pricing
Darden Business Publishing Cases (January,2017)
Service Pricing: a Differentiation Premium Approach
Journal of Services Marketing (March,1989)
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Journal of Product & Brand Management (March,2004)
M&A (Mergers and acquisitions): not for the average company
The Antidote (May,1998)
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British Food Journal (May,2011)

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