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BYD, a prominent automotive manufacturer, initially prioritized supplier certification compliance, and gradually evolved to establish an integrated quality system. In pursuit of higher customer satisfaction and product quality, BYD underwent a progressive transformation in quality management encompassing four distinct phases by leveraging methodologies and tools such as Six Sigma, statistical quality control and Deming's Cycle. This case holds significant relevance within the realm of operational strategies in manufacturing, specifically pertaining to quality management.
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Copyright © School of Management, Fudan University
2025
School of Management, Fudan University
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