This case concerns a family business's efforts to assess and shape collective decision-making among a large sibling leadership group and transition from an informal founder-led operation to a more formalized organization. In late 2021, the family behind MIC Food, a Miami-based processor and distributor of tropical fruits and vegetables, such as plantains, was led by six second-generation siblings, the children of the Honduran-immigrant company founders. The business had come through the onset of the COVID-19 pandemic well, with record expected annual revenue. But as competition and regulation increased, the siblings had to consider whether their informal decision-making—including weekly meetings and regular group texts—should be systematized to ensure strategic and efficient decision-making in the future. Readers will put themselves in the siblings' shoes to consider the best approaches to gaining consensus on strategy and growth goals; sharing power within the sibling group and, potentially, with executives brought in from outside; and creating vision and objectives for bringing the third generation into the enterprise.
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Case Study|
December 09 2022
MIC Food: Shaping the Right Decision-Making Process for the Future
This case was prepared by Professor Jennifer Pendergast and Sachin Waikar
Received:
April 24 2025
Accepted:
April 24 2025
Online ISSN: 1111-111X
Print ISSN: 1111-111X
© The Kellogg School of Management at Northwestern University
2022
Northwestern University
Cases are developed solely as the basis for class discussion and are not intended to serve as endorsements, sources of primary data, or illustrations of effective or ineffective management. This case was based on conversations with the individuals quoted therein, to whom the authors are grateful. For pedagogical purposes, the authors might have fictionalized individuals, conversations, strategies, assessments, or other details. To order copies or to request permission to reproduce materials, call 847.491.5400, or email cases@kellogg.northwestern.edu. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Kellogg Case Publishing.
Teaching Notes 1–17.
Article history
Received:
April 24 2025
Accepted:
April 24 2025
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Citation
Pendergast J, Waikar S (2022;), "MIC Food: Shaping the Right Decision-Making Process for the Future". Teaching Notes, Vol. ahead-of-print No. ahead-of-print.
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