Teaching Note: Puntacana Resort and Club: garbage, zero waste and the challenges of enrolling other (environmental) allies

Grupo Puntacana, the largest tourist organizations in eastern Dominican Republic, was established as a top luxury resort for very wealthy investors. The high price of housing enforced the inclusion of up-to-date waste management and environmentally sustainable facilities. The corporation decided to protect its beaches, coral reefs and, ultimately, its investments, by addressing land-based pollution. It established a “Zero Waste” disposal system. The system required significant knowledge; therefore, it had to be implemented in several phases and gradual investments. The case describes key stages of the environmental management of this Zero Waste target project. Every residential unit, each shop and the...