Teaching Note: From local flavor to global future: the chocolate journey of nDalem Indonesia

This case study presents the journey of Cokelat nDalem, now operating as nDalem Indonesia, a culturally driven chocolate brand founded by Meika Hazim and Wednes Aria Yuda in Yogyakarta, Indonesia. Deeply rooted in Indonesian heritage, the brand gained early popularity by combining locally sourced ingredients with storytelling-inspired packaging, attracting both domestic consumers and international tourists visiting the iconic Malioboro area.

The outbreak of the COVID-19 pandemic in 2020 led to a sharp decline in tourism and a significant contraction in sales. In response, the founders strategically pivoted by establishing nDalem Indonesia Corporation, a multi-brand enterprise aimed at diversifying their market...