Teaching Note: SHAKTI: empowering women with safety wearables

Shakti Wearables was established by Srishti Sharma in April 2022 as a private limited company with offices in Gurgaon, Noida and Delhi, with the aim of innovating a wrist-wearable smart bangle for women. Powered by a five-member team, including Srishti, the company developed a smart wearable bangle with unique features. The device could disable the perpetrator with a low current while simultaneously sending alerts to women’s emergency contacts in the event of any untoward incident.

The case traces Shakti Wearables’ journey, focusing on the strategic decision-making involved in developing an effective go-to-market (GTM) approach for launching a technology-driven product aimed...