Open figure viewer
The PakMotors EV case investigates the obstacles and opportunities presented by PakMotors, Pakistan’s leading automotive firm, as it considers introducing its first electric vehicle (EV), the PakVolt. The story revolves around Raza Ahmed, the Chief Innovation Officer, who is tasked with determining the viability of this audacious endeavor in a market marked by economic constraints, infrastructural deficiencies and ingrained consumer preferences for traditional gasoline automobiles. The case focuses on fundamental challenges to EV adoption, such as high upfront costs relative to average household income, a lack of charging infrastructure and low public awareness of EV benefits. It also looks at...
You do not currently have access to this content.
