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August 2024. Sehaj Kohli, the founder of Kalakrit, went through innumerable business ups and downs in his endeavor to position the start-up as a famous translation and localization company. Kalakrit was established in New Delhi, India in 2021. As the business started growing, it faced several challenges, such as client acquisition, cost efficiency and competition from artificial intelligence (AI) driven translation tools. The case examines how Kalakrit leveraged human expertise, innovative cost-cutting, and grassroots marketing strategies to scale its business. The discussion links Kalakrit’s model to Effectuation Theory and Resource Based View of Entrepreneurship. It shows how the company built...
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