Teaching Note: Tata Motors in 2025: navigating crisis through strategic decision-making

Hemachandran K. is based at School of Business, Woxsen University, Hyderabad, India. He is the Director of the AI Research Centre, Vice Dean of the School of Business, and Area Chair of Analytics at Woxsen University, India. With over 17 years of experience spanning academia, research and industry, his expertise lies in Artificial Intelligence, Machine Learning, NLP, Computer Vision and Robotics. He has led several high-impact AI projects across healthcare, agriculture, education and smart infrastructure and holds patents for innovations such as the Unified Healthcare Intelligence System and Quantum AI-Driven Smart Airport Management System. Kannan also serves on international advisory boards and actively contributes as an ambassador for DeepLearning.AI and a UNESCO Expert.

Raul Villamarin Rodriguez is based at School of Business, Woxsen University, Hyderabad, India. He is the Vice President of Woxsen University, India, and a globally recognized cognitive technologist and AI strategist. Holding a PhD in Cognitive Science & Technology, his work bridges AI, behavioral science and human-centered design. He is the inventor of patented technologies such as Behavioral GPS™ and the Neural Personalized Academic Classification Engine, applied across sectors like healthcare, education, and aviation. A regular speaker at global platforms including Web Summit and World Summit AI, Rodriguez also contributes to international advisory boards and thought leadership in ethical and inclusive AI.

Revanth Kumar Guttena is based at School of Business, Woxsen University, Hyderabad, India. He is an Associate Professor of Marketing at the School of Business, Woxsen University, India. His research interests are co-creation, consumer behavior, services marketing, social media, complexity theory and storytelling. He has published several papers in reputed international journals like the Journal of Product and Brand Management and International Journal of Bank Marketing.