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Hana Bank, a leading South Korean commercial bank under Hana Financial Group, is recognized for its customer-focused solutions and digital innovations (Global Finance, 2024). By the end of 2024, it reported total assets of KRW 612tn (US$437.1bn), ranking third in the nation by asset size. The bank’s trust division had faced a major crisis when sales of Equity-Linked Trusts (ELTs) were suspended because of heavy losses, creating a severe revenue gap. At the center of this challenge was Team Leader Kim, who spearheaded a bold transformation of the bank’s ETF-SMT business between 2022 and 2024, leading Hana Bank...
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