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YesMadam, a tech-enabled platform offering beauty and wellness services, found itself in the middle of a controversy after a viral LinkedIn post alleged that over 100 employees were fired for admitting to stress in an internal survey (Mollan, 2024). The company later clarified that the terminations were not real, but rather part of a campaign to raise awareness about mental health in the workplace (Business Today Desk, 2024). While the co-founder defended the intent (Singh, 2024), the campaign received severe backlash online, with critics accusing the company of being insensitive to employees’ emotions and...

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