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Sanspareils Greenlands (SG), a sports goods manufacturer based in India, was facing a critical dilemma in the year 2025. The intense competition from low-cost manufacturers in China and Vietnam, and a raw deal by Decathlon requiring a 30% reduction in costs, created certain operational difficulties for the company. In accordance with Decathlon’s sustainability objectives and market requirements, CEO Paras Anand assessed two strategies: Full Automation, necessitating a 5.2 crore investment to increase output by 40% and decrease costs by 15%, though potentially compromising brand integrity; and a hybrid model, involving a 3.8 crore investment for partial automation and premium pricing,...
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