Teaching Note: I Love Coffee: a growing social enterprise Available to Purchase

Gary Hopkins believed in the power of coffee to transform people’s lives. I Love Coffee, a South African coffee roastery and shop, had grown from a bold idea into a thriving social enterprise, empowering the Deaf community through training and employment. From the outset, he believed that I Love Coffee should be a sustainable business that made an impact. Now, nearly nine years into the venture in April 2025, Hopkins, its chief executive officer (CEO), had a vision of big growth. The expansion into the UK was part of this, with Hopkins seeking to develop a social franchise model that...