Teaching Note: Ibusol breaking through the ice: immigrant entrepreneurship and the cold start problem Available to Purchase

This case is about Ibusol Limited, a business owned by Anthony Noel who moved to Toronto in 2021 to start his business in Canada. While the company was well known in the Caribbean, the transition to the Toronto market of small and medium-sized enterprises (SMEs) for consulting services was not easy because many clients depended on local consulting networks, reputation and familiarity to choose their consultants. Challenges discussed in the case highlight immigrant entrepreneurial issues, cultural adaptation and market entry in a competitive consulting landscape.

To promote awareness and credibility, Noel attended networking events, followed up with prospective clients, provided...