Teaching Notes: Kanup Hatchery: weighing choices for sustainable growth

The case study presents the entrepreneurial journey of Archita Roy, a female entrepreneur from the northeastern state of India, Tripura. Overcoming societal norms, financial constraints and operational challenges, Archita established Kanup Hatchery, one of the first private hatcheries in Tripura to be run by a woman. The case examines a strategic growth dilemma faced by Archita Roy. After achieving operational stability in a saturated local market, Archita must choose among three growth paths – feed-related expansion, geographic market development or processed poultry diversification – each differing in capital intensity, operational risk and alignment with existing capabilities. The case invites students...