Teaching Note: Fruttons: in need of a growth strategy

On January 9, 2025, in Dahanu ^[1], Shreyas Patil (Shreyas) and Sushrut Patil (Sushrut), the founders of PolyGram’s Greens Private Limited, were going through a study titled “North America Dehydrated Food Market Research Report” (NADF). The study reported an increase in the consumption of dehydrated food due to changes in lifestyle and consumer shopping habits. The report forecasted that the North American dehydrated food market will reach 15.96 billion by 2029, covering the period from 2024 to 2029 (Market Data Forecast, 2024) ^[2]. Based in Dahanu, Shreyas and Sushrut established a dehydrated food company and launched...