Teaching Notes: Vo-Lasalle Farms, Inc.: the CUPS decision

Steven Crump is a fourth-generation president of Vo-LaSalle Farms, Inc., located in DeLeon Springs, Florida. The farm historically has focused mainly on citrus production. However, in the last few years, due to the rise of citrus greening, Steven has expanded the crops to “you-pick” vegetables as well as an increased focus on the farm’s retail business. To combat citrus greening, Steven experimented with a new method of growing citrus under a protective screen (CUPS) on two and a half acres of the farm. He found that the farm’s citrus production increased along with the price per box for citrus grown...