Open figure viewer
In China, the clothing industry, featured by labor-intensive operation and low added value, is facing a major challenge, namely how to change the pattern of China's clothing industry by means of technology, innovation, originality and so on, and mitigate inventory pressure. The Red Collar Group presented in this case not only realizes zero inventory, but also achieves a year-on-year growth of more than 150% of annual sales in 2015. All of this can be attributed to the Internet zero inventory and customization model which took 10 years to build up: Using new information technology, collect personalized and fragmented customer needs, and design a production module involving business process reengineering and IT/IS integration.
© Management School, Fudan University
2022
Management School, Fudan University
Licensed re-use rights only. No part of this publication may be reproduced, copied, stored, transmitted or sold in any form or by any means without the permission of School of Management, Fudan University. To request permission to reproduce materials, please call +86-21-2501 1383, or email to case@fdsm.fudan.edu.cn.
You do not currently have access to this content.
