CFX Inc, an e-commerce start-up based out of India, has built a large e-marketplace that allows sellers and buyers to transact online. The firm currently has 30,000 sellers and aims to have around 50,000 sellers by FY 2015–16. In order to provide best shopping experience to their growing customer base, the firm needs to collect, store and analyze different kinds of data and improve their customer shopping experience. It is in the process of identifying and designing suitable data management systems to sustain and manage their business growth. The management needs a concrete set of recommendations in terms of the nature of solution, choice of the database, a data model that suits CFX's requirements, cost-benefit trade-offs involved and implementation considerations.
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March 03 2016
Data Modeling and Management in the Big Data Era Available to Purchase
Srikumar Krishnamoorthy
Srikumar Krishnamoorthy
Indian Institute of Management, Ahmedabad
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This case is based on the analysis of an online retail business in India from secondary data sources.
Received:
August 26 2020
Online ISSN: 1111-111X
Print ISSN: 1111-111X
© 2016 by the Indian Institute of Management, Ahmedabad
2016
Indian Institute of Management, Ahmedabad
Licensed re-use rights only. Cases of the Indian Institute of Management, Ahmedabad, are prepared as a basis for classroom discussion. They are not designed to present illustrations of either correct or incorrect handling of administrative problems.
Teaching Notes 1–5.
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Received:
August 26 2020
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Data Modeling and Management in the Big Data Era
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Krishnamoorthy S (2016;), "Data Modeling and Management in the Big Data Era". Teaching Notes, Vol. ahead-of-print No. ahead-of-print.
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