Open figure viewer
The case explores the growth of Dastkar Andhra Marketing Association (DAMA) and its relationship with its sister organizations, as it works to articulate an alternate model of production, distribution and retailing. The case attempts to highlight issues around appropriate interventions in a traditional sector providing livelihood to millions, but confronting the challenges of a modern economy and society. The case would be beneficial in emphasizing the role of market and state failures and the role played by social enterprises in addressing them.
© 2012 by the Indian Institute of Management, Ahmedabad
2012
Indian Institute of Management, Ahmedabad
Licensed re-use rights only. Cases of the Indian Institute of Management, Ahmedabad, are prepared as a basis for classroom discussion. They are not designed to present illustrations of either correct or incorrect handling of administrative problems. The authors thank and acknowledge funding from Research & Publications, IIM-Ahmedabad.
You do not currently have access to this content.
