Real estate economics, strategic management.
BA, undergraduate year 3, 4
The case aims to raise an issue of the effects of the economic crisis on Europa shopping centre in Vilnius, Lithuania, and its owner, Baltic Property Trust (BPT) Secura. For the first time since its opening in Vilnius, the company faced rapidly decreasing flows and turnover. Falling revenues meant that most stores within the shopping mall had been struggling to maintain their cash flow and profitability. The major idea of the case is to show that shopping centre management is a complex process covering interrelated relationship among owners, tenants, customers and society in general.
Learners will be able: to apply knowledge of retail segment functioning specifics; to apply knowledge of retail property management (in various economic and market cycles); and to apply strategic management principles in property management.
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