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The case illustrates an entrepreneurial voyage and venture creation and through it helps in identifying the reasons and causes for that venture's failure. It also enables discussion on the importance of planning a venture, more importantly; financing, managing, growing, and ending a venture and on how to avoid the pitfalls that befall such enterprises. This case can be used in Entrepreneurship courses as well as MBA, PGP and Executive Education programmes on Entrepreneurship.
© 2013 by the Indian Institute of Management, Ahmedabad
2013
Indian Institute of Management, Ahmedabad
Licensed re-use rights only. Cases of the Indian Institute of Management, Ahmedabad are prepared as a basis for class discussion. They are not designed to present illustrations of either correct of incorrect handling of administrative problems.
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