eBags: Managing Growth

This case was prepared by Darden Assistant Professor Timothy M. Laseter and W. P Carey School Assistant Professors Elliot Rabinovich, and M. Johnny Rungtusanatham with assistance from Todd Lappi (MBA '05) and Ken Heckel (MBA '06). It was written as a basis for class discussion rather than to illustrate effective or ineffective handling of an administrative situation.

Online ISSN: 1111-111X

Print ISSN: 1111-111X

2005

University of Virginia Darden School Foundation

Licensed re-use rights only. To order copies, send an e-mail to sales@dardenpublishing.com. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet or transmitted in any form or by any means—electronic, mechanical, photocopying, recording or otherwise—without the permission of the Darden School Foundation.

Teaching Notes 1–16.

This case examines a set of expansion options for a successful Internet luggage retailer, with a particular emphasis on the operational complexities.

2005

University of Virginia Darden School Foundation

Licensed re-use rights only. To order copies, send an e-mail to sales@dardenpublishing.com. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet or transmitted in any form or by any means—electronic, mechanical, photocopying, recording or otherwise—without the permission of the Darden School Foundation.

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