The decade from 2000 until 2010 was a turbulent time for Toyota Motor Company. The carmaker came under significant criticism from the United States government, consumers throughout the world, and media critics amid allegations of poor quality control and vehicle safety concerns. Problems with accelerators and brake systems were found on several of its most popular models, a situation initially exacerbated by the slow and somewhat tentative response from top management. Toyota was accused of not addressing early warning signs that appeared several years before the crisis received intense negative publicity. Toyota struggled to retain the confidence of consumers and governmental regulators, eventually recalling approximately eight million automobiles.
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1 May 2011
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May 01 2011
Hitting the Brakes: Toyota in Crisis Available to Purchase
John A. Parnell;
University of North Carolina at Pembroke
Contact the author at john.parnell@uncp.edu
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John E. Spillan;
John E. Spillan
University of North Carolina at Pembroke
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Marlon R. McPhattar;
Marlon R. McPhattar
University of North Carolina at Pembroke
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Donald L. Lester
Donald L. Lester
Middle Tennessee State University
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Contact the author at john.parnell@uncp.edu
Online ISSN: 1111-111X
Print ISSN: 1111-111X
© Emerald Group Publishing Limited
2011
Emerald Group Publishing Limited
Licensed re-use rights only
No part of this publication may be copied, stored, transmitted, reproduced or distributed in any form or medium whatsoever without the permission of the copyright owner. This case is intended to be used as the basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation.
Teaching Notes (2011) 7 (2): 114–136.
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Parnell JA, Spillan JE, McPhattar MR, Lester DL (2011), "Hitting the Brakes: Toyota in Crisis". Teaching Notes, Vol. 7 No. 2 pp. 114–136, doi:
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