Instruction Manual: Nature-based entrepreneurship during climate change: a fly-fishing case on the Yellowstone River

George Beau was a nature-based entrepreneur on the iconic Yellowstone River outside of Livingston, Montana, USA. Nature-based entrepreneurs exploited the natural environment or created goods or services derived from the natural environment. Beau operated a fly-fishing outfitter/guide venture where he was the business (i.e. outfitter) and individual who took clients on the river (i.e. guide). Beau’s stretch of the Yellowstone River was a blue-ribbon fishery with superior (1) fishing quality, (2) outdoor experiences, (3) fish habitat and (4) economic benefits. Yet, the consequences of climate change were challenging the viability of reliably fishing commercially on the river. For instance, two...