Mohanbir Sawhney
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Teaching Notes

VidMorph: Pricing Strategy for a SaaS Product

Mohanbir Sawhney
Journal: Teaching Notes
Teaching Notes 1–9.
Published: 14 January 2025
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Teaching Notes

Serenique in Online Mental Health Counseling: Build, Buy, or Partner?

Mohanbir Sawhney
Journal: Teaching Notes
Teaching Notes 1–4.
Published: 22 November 2024
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Teaching Notes

OpenAI: Creating the Product Roadmap for ChatGPT

Mohanbir Sawhney, Pallavi Goodman
Journal: Teaching Notes
Teaching Notes 1–10.
Published: 21 October 2024
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Teaching Notes

Saama Technologies: Growth Through a Focused Vertical Market Strategy

Mohanbir Sawhney, Pallavi Goodman
Journal: Teaching Notes
Teaching Notes 1–22.
Published: 22 February 2024
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Includes: Supplementary data
Teaching Notes

Microsoft Teams versus Zoom: Challenging the Challenger

Mohanbir Sawhney
Journal: Teaching Notes
Teaching Notes 1–11.
Published: 17 February 2024
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Teaching Notes

Xbox Game Pass: Business Model Optimization and Transformation

Mohanbir Sawhney
Journal: Teaching Notes
Teaching Notes 1–9.
Published: 16 August 2023
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Includes: Supplementary data
Teaching Notes

Tapping into a Digital Brain: AI-Powered Talent Management at Infosys

Mohanbir Sawhney, Varun Poddar, Charlotte Snyder
Journal: Teaching Notes
Teaching Notes 1–13.
Published: 14 July 2022
View article titled, Tapping into a Digital Brain: AI-Powered Talent Management at Infosys
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Includes: Supplementary data
Teaching Notes

Nike: Tiptoeing into the Metaverse

Mohanbir Sawhney, Pallavi Goodman
Journal: Teaching Notes
Teaching Notes 1–21.
Published: 26 May 2022
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Includes: Supplementary data
Teaching Notes

Microsoft Surface Hub 2S: The Higher-Education Market Opportunity

Mohanbir Sawhney, Pallavi Goodman
Journal: Teaching Notes
Teaching Notes 1–18.
Published: 15 October 2021
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Includes: Supplementary data
Teaching Notes

The Hunger Games: Catching Fire: Using Digital and Social Media for Brand Storytelling

Mohanbir Sawhney, Pallavi Goodman
Journal: Teaching Notes
Teaching Notes 1–18.
Published: 21 January 2021
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Teaching Notes

Sony Computer Science Laboratories: Sustaining a Culture and Organization for Fundamental Research

Masahiro Toriyama, Mohanbir Sawhney, Katharine Kruse
Journal: Teaching Notes
Teaching Notes 1–32.
Published: 05 June 2020
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Teaching Notes

Uber: Applying Machine Learning to Improve the Customer Pickup Experience

Mohanbir Sawhney, Birju Shah, Ryan Yu, Evgeny Rubtsov, Pallavi Goodman
Journal: Teaching Notes
Teaching Notes 1–21.
Published: 15 November 2019
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Teaching Notes

Starbucks: Driving Growth Through New Dining Occasions

Mohanbir Sawhney
Journal: Teaching Notes
Teaching Notes 1–8.
Published: 10 August 2018
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Teaching Notes

VMock: Pivoting to Succeed and Scale in a Technology Startup Company

Mohanbir Sawhney, Pallavi Goodman
Journal: Teaching Notes
Teaching Notes 1–19.
Published: 26 March 2018
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Teaching Notes

Best Buy: Creating a Winning Customer Experience in Consumer Electronics

Mohanbir Sawhney, Pallavi Goodman, Ganesan Keerthivasan
Journal: Teaching Notes
Teaching Notes 1–18.
Published: 11 October 2017
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Teaching Notes

Kheyti: Product and Business Development at an AgTech Social Enterprise

Mohanbir Sawhney, Saumya
Journal: Teaching Notes
Teaching Notes 1–24.
Published: 10 July 2017
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Teaching Notes

Kindle Fire: Amazon's Heated Battle for the Tablet Market

Mohanbir Sawhney, Joseph R. Owens, Pallavi Goodman
Journal: Teaching Notes
Teaching Notes 1–23.
Published: 20 January 2017
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Teaching Notes

Ontela PicDeck (A): Customer Segmentation, Targeting, and Positioning

Mohanbir Sawhney, Kent Grayson, Patrick Duprss, Christine Hsu, Ryan Metzger, Fuminari Obuchi, Arun Sundaram, Kari Wilson
Journal: Teaching Notes
Teaching Notes 1–7.
Published: 20 January 2017
View article titled, Ontela PicDeck (A): Customer Segmentation, Targeting, and Positioning
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Includes: Supplementary data
Teaching Notes

Microsoft Corp.: Branding and Positioning .NET

Mohanbir Sawhney, Brian Buenneke, Lisa Jackson, Lisa Kulick, Nancy Kulick, Evan Norton, Erica Post, Ran Rotem
Journal: Teaching Notes
Teaching Notes 1–27.
Published: 20 January 2017
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Teaching Notes

TabletTeach: Opportunity Analysis for a New Educational Technology Product

Mohanbir Sawhney, John Miniati
Journal: Teaching Notes
Teaching Notes 1–18.
Published: 20 January 2017
View article titled, TabletTeach: Opportunity Analysis for a New Educational Technology Product
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