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Teaching Notes

Uber Pricing Strategies and Marketing Communications

Available to Purchase
Virginia Weiler, Paul Farris, Gerry Yemen, Kusum Ailawadi
Journal: Teaching Notes
Teaching Notes 1–15.
Published: 23 May 2014
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Teaching Notes

The Tata Nano: The People’s Car (A)

Available to Purchase
Amy Lemley, N. Raghu Kishore, Paul Farris
Journal: Teaching Notes
Teaching Notes 1–9.
Published: 28 April 2009
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